So you want to be a show off?
A great display will draw people in. A great display can hold someones attention even if they have no interest in what is on display and it has no relevance to them. This shows how powerful displays can be. We are drawn to them reflecting the skill and inventiveness of display designers, the people that build them and the people that staff them and bring them to life.
A successful display has so many components to be considered I am sure I will miss a few. Perhaps you can leave me a comment if there are any you could add. What follows is how my mind runs over a basic checklist of what needs to be established early on when planning a display.
Firstly and obviously who is our client and what is to be displayed? Have they got any thoughts or ideas? After all they should understand what will be on display better than anyone. This will help if an established brand or image exists. But even if the client wants a completely new image or brand promoting which is perhaps more creatively demanding, a thorough understanding of your customer will help. We must understand the product to be displayed and then the target audience.
Moving on to design questions, what are we displaying? A single item or multiple. Available footprint for the display. Object size relevant to the overall display size. Should it be elevated or at ground level? Is there a colour theme to consider. Perhaps a style already promoted and known to the brand, relevant music, perhaps smell. What will the context be? Will the display be used in daylight or darkness and what about lighting. Will it be interactive. Will the display be motionless or have moving elements. Perhaps performers or a narrator. The use of multimedia in modern displays of all types is becoming a cornerstone in their design.
The design phase would present new questions depending on what we are displaying. Will access to the intended venue or venues be an issue if the display is large. How will it be transported, safely erected and taken down. If the display has valuable items within it are there any security issues to consider. How close will the viewing public be allowed? Can they touch the display and interact with the merchandise or must it be kept at arms length and protected.
I would have some infrastructure questions. The electrical demand the display may have and how it will be supplied. Water if needed, amenities and overall site security. Risk assessments, insurance and any relevant health and safely requirements cannot be avoided. Local authority permission or any planning regulations or permissions needed must be granted. The list goes on! Many more obstacles may need to be overcome, but by asking the right questions and carefully planning your design, great displays are born.
This display captured my attention. It features many recognisable things from the game series it is promoting. Life size characters and props that blend in to a large backdrop filled with images and graphics. It is interactive with gaming stations positioned around it, I like the way the screen mountings have been incorporated into the overall design theme. the floor covering and lighting have been considered and I'm sure there will have been audio or music of some description. I would have spent a few minutes just admiring the design qualities of this stand before indulging in its offerings.
Borderlands Show Stand[online image]Available at:<http://www.freddiegeorges.com/wp-content/uploads/2012/05/slider_2kg_pax2012.jpg> [Accessed March 9 2013]
The author would like to acknowledge that certain citation and reference examples were taken from the following publication
Cambridge Dictionaries Online[online]Available at:<http://dictionary.cambridge.org/dictionary/british/context_1?q=context> [Accessed March 9 2013]
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